“Amazon’s AI Leap: Innovating Shopping or a Pandora’s Box of Bias?”

Durwin Ho
3 min readApr 24, 2024
Shopping bots to help me spend more, faster? Sure!

Finally, a good use of AI?

Heard of Rufus?

Not some kind of party drug.

Its Amazon’s AI assistant.

Rufus, marks a significant stride in e-commerce innovation and Amazon is going deep into AI.

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Durwin Ho

CEO of StartupX | Web3.0, Crypto, DeFi, NFT Enthusiast |HyperX Sustainability Hackcelerator | Startup Weekend Singapore.