Over the weekend, the headlines was how McDonalds’s limited edition BTS meals sparked a frenzy in queues and subsequently closures of dozens of McDonalds in Indonesia.
Everyone in Indonesia was clamoring over the BTS packaging, not necessarily the food. Perhaps to resell it or in hope that it will have a higher resale value?
For those who don’t know BTS. Here are some stats for context:
- BTS is a K-pop group that has a 22m fanbase
- BTS have won 283 awards out of 499 nominations
- They are estimated to contribute nearly $3.6 billion to the South Korean economy
- Their parent company IPO-ed and is worth $4 billion
- They have 36m followers on Twitter
That is really, really impressive, even if you don’t appreciate K-pop.
Besides mastering k-pop, BTS also manage to ride the waves and continue climbing. From the impressive IPO to the masterful management of their social currency and branding.
BTS has become more than just k-pop. It is now a global sensation with its literal army of fans and a national treasure for South Korea.
Then again, the supreme leader of North Korea just called K-pop a “vicious cancer” and wants to ban it.
Strange, but true.
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