Care for a BTS meal?

Durwin Ho
1 min readJun 15, 2021

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Smart advertising by a local coffeeshop in Malaysia

I said it many times: creativity is the new leverage in a crowded world of attention and noise.

Check out this quirky way of standing out from the crowd.

Really witty and tongue-in-cheek way to sell your usual food at a Malaysian Coffeeshop.

They take the typical food that they are already selling on a daily basis, slap on a nice make-shift signboard with a clear punch to the world-famous BTS K-pop group.

Made me chuckle.

This tells me that they have a keen eye to market trends and are learning how to play the social media game, clearly hoping this goes viral.

Imagine if you are scrolling through Facebook and you happen to live near that coffeeshop. Its a great way to rise above the noise, get some social currency and gets people talking.

Who says you can’t teach an old dog new tricks?

Now if only I could get this delivered to me in Singapore.

Connect with me for more quirky insights and unorthodox breakdowns.

#startups #business #startupx #growth #success #socialmedia #btsarmy #bts #kpop #coffeeshop #creativity

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Durwin Ho
Durwin Ho

Written by Durwin Ho

CEO of StartupX | Web3.0, Crypto, DeFi, NFT Enthusiast |HyperX Sustainability Hackcelerator | Startup Weekend Singapore.

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