Tesla Gift sells gift cards.
It is not the idea of having a gift card that is amazing.
Its the fact that the denomination of the gift cards have a $69 and $420 amongst it.
Why?
Come on, its Elon Musk’s Tesla.
We are just living in his world.
Why not?
Elon is the Dogefather.
He is the Time: Person of the Year.
He is the marketer of the decade.
He is the CEO of the century.
He is the futurist of the millenia.
No one else would and could have pulled this off.
You will not be able to convince your board to let you do this.
You will not be able to persuade your team to ship this to market.
You will not be able to explain it rationally to your spouse.
First off, for a company selling electric cars and offering the world a sustainable future, why do you even need gift cards?
You cannot possibly use gift cards to purchase a $50k Tesla car.
Fact is, he knows he has a stellar job building up a fanbase that will buy anything he sells.
For those who cannot afford his cars, there is always the vicarious notion of owning proprietary, limited edition Tesla items like the portable charger, belt buckle and diecast car models.
Honestly, I would buy the CyberWhistle.
Its 50 bucks but come on!
It will be a collectors’ item in time.
Oh and if you still can’t figure it out.
Elon was subtly referencing 69 and 420 to sex and cannabis respectively.
And I just did a quick check on the Tesla shop, the denominations have been changed.
Still, its a testament to how Elon doesn’t take himself too seriously.
Also, noticed how people will start talking and raging about it.
69!
420!
The angst, amazement and noise will just add to the market value and social currency.
What a masterclass in the art of subtle branding.
Elon might be selling Interstellar travel and Electric cars, but his real forte is human psychology.
He understands how humans work.
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