My #1 power tip on how to do better at B2B sales.
Every conversation is a sales opportunity.
Every B2B founder will tell you.
Always.
Be.
Closing.
Every conversation with a client is a potential business opportunity to explore and grow the relationship.
Don’t think of it as trying to sell them something.
Rather, ask them for a chat to explore opportunities and be genuinely curious about how to bring the relationship forward.
Capitalize on the opportunity to learn about them and take notes on what moves the needle for them.
Ask them about how their business works and how do they plan to innovate and grow.
Ask them about how things currently work for them and if they plan to do more and what.
You will find opening up conversations with questions is far batter than closing doors with direct sales-y approaches.
Try it.
The worse than can happen if you are truly genuine, is that you have made a friend.
Connect with me if you love B2B and startup strategies.
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