Gary Vaynerchuk shows us why being early isn’t enough, you have to be smart too.

I am going to demonstrate why Gary Vaynerchuk is a marketing genius.

He understand human psychology and knows how to read the market.

He noticed that NFTs were a trend that will be hot for years to come and got in on it early.

But just buying BAYC and Cryptopunks won’t be lucrative enough.

You got to get in on the action, get your hands in the mud and sieve for the gold dusts.

He actually started his own NFT collection.

That is exactly what he did with VeeFriends.

Ok VeeFriends isn’t an artistic masterpiece or a limited edition painting, its basically Gary’s drawings of various animals.

Cute.

But at least it is authentic.

I think he drew all 268 of them by hand.

I love it.

The genius is not just being able to identify a rising trend and capitalizing on it, but actually connecting the dots and bringing an idea in your head into reality.

He saw the opportunity that NFTs created, that demand is building up quickly.

Using his fame and popularity, he releases his own NFT collection but added a twist.

He gave VeeFriends a utility.

Something that was radically different from any other NFTs out there.

Anyone who owns a VeeFriends NFT can attend his VeeCon conference physically.

Since the VeeFriends collection launched last year, the floor price rose from $2K to $45k!

He made more than $20M just off purely selling out the 10,000 NFTs.

All these time, because of his clout and influencer status, he built a roaring community who banded together to support, own, trade and promote his NFTs.

As a result, he made more than $13M just from the transaction royalties alone.

How?

Embedded in the smart contract of the NFTs, each time the NFT passes hands from one person to another, Gary gets a small % of the transaction.

So you can only imagine why he is furious about building the community and growing his army.

When he airdropped every VeeFriends owner a VeeCon conference ticket, people went crazy.

VeeCon has a mind-blowing lineup of speakers like Snoop Dogg, Mila Kunis, Charli D’Amelio, Beeple and of course Gary the man himself.

Fans started reselling them to others who couldn’t get a ticket and Gary made another round of royalties!

Talk about a gift that keeps on gifting.

See what he did there?

While everyone is just throwing out another jpeg NFT collection, Gary actually pattern-recognized and magically linked his NFT collection to his VeeCon.

He gave life to a jpeg.

Turning a drawing into a digital ticket that now has intrinsic utility and value that the community can rally around for.

Gary could pull it off because he understands how human psychology works and he can effectively grow his community.

A community isn’t built just by having an event, throwing out a newsletter or some oddball Facebook group that people visit once in a while.

It takes time, patience, understanding and passion to nurture and grow a community of like-minded fans who will support each other and thrive.

Anyways, my point is that not all NFTs are crappy rug-pulls and con artists peddling scams.

There are smarter ways to use NFTs and the underlying technologies that supports it.

Does this look like a better future for NFT ticketing?

Perhaps, I could start selling Startup Weekend NFTs to build a community and then airdrop selected fans tickets to the next Startup Weekend Global?

Sounds awesome?

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Is using NFTs for ticketing a good idea?

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