Guess how many downloads Tiktok had in 2021?

The rise of Tiktok in 2021.

TikTok is the undisputed king of apps for 2021.

According to Apptopia’s global list, TikTok had 656 million downloads in 2021.

It’s followed by Instagram (545 million)

Facebook (416 million)

WhatsApp (395 million)

Telegram (329 million)

Snapchat (327 million)

Zoom (300 million)

Messenger (268 million)

CapCut (255 million)

Spotify (203 million)

For some context, Clubhouse, one of the hottest app in 2021, had 9.6m monthly downloads at its peak.

Tiktok did an average of 54.7m per month.

That is nearly 5 times more than Clubhouse at its peak!

Very impressive indeed.

Nearly the population of India or China. Nearly.

Tiktok made nearly $1.9 billion in 2020.

That is off the back of 700m users.

In 2021, it has 1 billion users.

We can only imagine how much more revenue they generated in 2021.

So how does Tiktok, a free to download, pure entertainment app used mainly by tweens, make money?


They day-trade attention.

TikTok makes money in 3 ways: Advertising, In-App Purchases & E-commerce Offerings.

The app is free to download.

Short videos of people dancing, viral challenges, trending music, quick bite-sized nuggets that are high in entertainment value helps lure in more users.

Friends and families start signing up to see their friends and families.

All these contributes to the ever growing hype, virality and trends.

Everything in the Tiktok app is designed for users to continuously scroll and consumer more.

What do you do once you have a billion users and everyone’s eyeballs and attention on your app?

You switch on advertising and other in-app purchases.

It is the modus operandi of any social media platform.

You are the data.

Tiktok makes money from the companies and advertisers who wants your data and attention.

Still, it is not easy running a platform like Tiktok, handling a billion users, keeping the app alive, managing everything from advertisers to regulators.

The more interesting question would be: Do you think Tiktok will retain its title again in 2022?


#startups #business #startupx #growth #success #socialmedia #culture #entrepreneurship #strategy #tiktok #socialmedia #tiktoktrends #bytedance #viralvideos #topapps #downloads




CEO of StartupX | Web3.0, Crypto, DeFi, NFT Enthusiast |HyperX Sustainability Hackcelerator | Startup Weekend Singapore.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Amateur Science: Unlocking Mysteries

Creation of the World’s Biggest Video Sharing Site

How to Get More Followers on LinkedIn

Yawning into the divide: Has Facebook become boring?

The Ultimate Guide to Social Media for Streamers

Social Media, Metaverse and GameFi

Side project graveyard: Mutuals

Screenshot of 4 websites

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Durwin Ho

Durwin Ho

CEO of StartupX | Web3.0, Crypto, DeFi, NFT Enthusiast |HyperX Sustainability Hackcelerator | Startup Weekend Singapore.

More from Medium

Degen’s Manifest

Mary’s lamb, WTF IS an NFT, and why you should care?

360 views on tech #13

Lift off is imminent, and it is all up to you.