The day there was NO NEWS.
91 years ago, on 18 April 1930, the BBC news announcer said: “There is no news”.
We will probably never hear those words coming from a news caster ever again.
We take it for granted these days, with the advent of modern technology and the amazing powers of the internet.
Back in 1930, the ONLY way you are ever going to get news or weather forecasts, is via the trusty table-sized radio.
People really depended on the radio for almost everything and back then, it was a game-changer for everyone. You could hear about politics, weather, national events, sports and music.
In fact, that was it. It was a huge leap forward but still very limited in many ways. Information was restricted to when there was a broadcast, there was no visual element to the radio, time delays are a real thing and words really could mean the difference between war and peace.
Fast forward to 2021, everything we possibly want is in the palm of our hand. Not only do we have access to virtually anything, anytime, we can create, record, document and develop content live and post-production.
Now, with the information overload and constant bombardment, we have to more precise and creative as we ever can be.
We have to clarify and cut through the noise, be succinct and spot-on in order to get the attention of our users.
If you can figure out that one thing that your user wants, you would have established a direct line of communication with your users, and that is super valuable.
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