“The Million Dollar Homepage” in 2005

Durwin Ho
1 min readAug 29, 2021

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This was a million pixels for a million dollars in 2005.

How to make a million dollars? Sell a pixel for a dollar. Sounds brutally simple, but someone ACTUALLY did it. The website consisted of a million pixels arranged in a 1000 × 1000 pixel grid. The pixels were sold for $1 per pixel and the purchasers of these pixel blocks were mainly advertisers.

It was a pure and easy idea that was fun and nonchalant. But it works. People starting hearing about it and it started selling itself, adding more credibility and exposure.

I find such stories deeply fascinating. Keep in mind it was 2005, back when the internet was still fuzzy and people were still getting used to the concept of a “virtual, shared ecosystem”. Nobody could imagine what the internet could be in 10 years but they had a little faith.

So take a little faith and start something, anything. It could be amazing in a few years, if you persist.

I wonder if the owner is still selling pixels on this site? There are so many fun ideas to monetize this now that it has a semi-cult following! =)

#startups #business #startupx #growth #advertising #socialmedia #culture #entrepreneurship #strategy #internet #2005

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Durwin Ho
Durwin Ho

Written by Durwin Ho

CEO of StartupX | Web3.0, Crypto, DeFi, NFT Enthusiast |HyperX Sustainability Hackcelerator | Startup Weekend Singapore.

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