The most underrated skill of the 21st century

When was the last time you actually read something good.

Like you read something and went “Oh my, that is some seriously awesome copy”.

Good writing is a skill everyone should continuously work on.

Especially so for founders and anyone who wants to convey what they want to say, the way they want to say it.

Let me explain.

One important aspect of writing good is “specificity”.

Think “grasp” versus “hold”.

“Whimper” versus “cry”.

“Retorted” versus “said”.

See the difference it makes?

You brain automatically tries to visualize and craft the imagery of the actions when the right kind of descriptive words are used accurately.

How important is that?

Well, ask any founder who got rejected by investors or customers because they failed to convey the value proposition or the problem they are solving.

Everyone is talking about how fantastic your pitch has to be.

No one is telling you that the pitch won’t matter if you cannot convince your audience on the message you are sending.

Good writing is like a secret weapon.

Your website, pitch deck, marketing and startup depends on it.

Fix your writing.

One tiny step at a time.

If you enjoyed this, connect with me over B2B and startup strategies.

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