The one thing in business people often overlook

The SSC Tutara

“SSC Admits It Didn’t Hit 300 MPH In The Tuatara”

A blow to the automotive world.

A low-blow to all the fans who supported and stood by them.

An even lower blow to people like me who praised and wrote about them for achieving that milestone world record.

For some context:

SSC was trying to break the world production-car speed record which is currently held by the Koenigsegg Agera RS in 2017.

To be clear, that means the top speed achieved by a production car that can be driven on the road legally and mass-produced for everyday drivers.

Last year, SSC presented The Tuatara, which is powered by a 1750-hp twin-turbocharged 5.9-liter V-8 engine.

They claimed it hit an average speed of 316.11 mph.

The video went viral and many pointed out inconsistencies.

Famous youtubers and driving enthusiasts called SSC out.

SSC stood their ground and supported their claims.

Alas, almost a year later, they finally admitted that they never quite hit those top speeds and the video was inaccurate.

This is bad.

Real bad.

You may make mistakes.

Some big ones, some smaller ones.

But what you don’t do is tell blatant lies and smash your integrity to bits.

What SSC did was scary, but there is a more important lesson to be learnt.

A lesson that Google taught us decades ago: Don’t be evil.

We may make mistakes, we learn from them.

We may have our passions blinding us from reality, we learn from them.

But we should never be evil.

To intentionally mislead people and piss on the spirit of the sport, and of all those that came before them.

Honestly, people will probably forget about it if they admitted.

Now, it becomes a matter of integrity and the trust of the public is lost.

You don’t mess with trust.

It takes years to build and seconds to shatter.

For anyone running a business or dealing with customers, always remember this.

If you enjoyed this, connect with me.

#startups #business #startupx #growth #tuatara #socialmedia #ssc #speedrecord #integrity #trust #entrepreneurship #strategy

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CEO of StartupX | Web3.0, Crypto, DeFi, NFT Enthusiast |HyperX Sustainability Hackcelerator | Startup Weekend Singapore.

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Durwin Ho

Durwin Ho

CEO of StartupX | Web3.0, Crypto, DeFi, NFT Enthusiast |HyperX Sustainability Hackcelerator | Startup Weekend Singapore.

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