The Power of Focus.

In the world of startups, it’s tempting to chase every shiny idea that comes your way.

Diversify, they say.

Expand.

Be everything to everyone.

But then there’s Bruce Zhang and iJooz, a company built on the radical notion of doing one thing — and doing it exceptionally well.

Fresh juice for cheap.

That’s it.

No fancy smoothies.

No add-ons.

No bubbles, pearls, sugar levels or toppings.

Just orange juice.

Just the simplest, purest idea executed with laser-sharp focus.

And it worked.

Zhang’s journey proves a point that’s often overlooked: success isn’t about doing more; it’s about doing what matters best.

When Zhang founded iJooz, he wasn’t distracted by trends or sidetracked by what competitors were doing.

He looked at one problem — how fresh juice is either hard to find or ridiculously overpriced — and made it his mission to solve it.