Would you pay $50 for a whistle?

Durwin Ho
2 min readDec 4, 2021

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Elon actually laughed at the Apple Cloth to promote his new CyberWhistle, which sold out immediately.

You heard of the CyberWhistle by Tesla?

Yep.

It is legitimate and completely crazy as it sounds.

A whistle, modeled right after the likes of the CyberTruck.

The CyberTruck is a concept all-electric pickup truck designed and teased by Elon Musk back in 2019.

It’s official launch has been delayed a few times.

But who cares, the anticipation and hype of it coming out is literally worth more than the actual Truck itself.

I think this is the trick to excellent marketing.

You keep adding on the hype train and keep everyone guessing on what your next move is.

Nobody, literally nobody, can tell what is his next move.

CyberWhistle?

Tesla Tequila?

Giga beer?

Flame-throwers?

It goes on and on.

I love it.

I think it is brilliant and goes to show just how creative, endearing and lovable Elon is.

He is the CEO of the people.

He listens to the people.

He tweets to the people.

Nobody can move crowds and build a fanbase quite like him in modern era.

Move aside The Rock.

He raises your expectations and then over-delivers.

He is the real people’s champion.

Then again, if you think about it.

It makes perfect sense.

The CyberTruck will probably delay, as any cutting-edge, new tech would.

Why not milk the hype and produce a string of related products to generate much-needed cash and feed the media fires?

Not everyone can own a CyberTruck, but you can sure afford a $50 whistle of the CyberTruck right?

It’s a statement piece.

Like the Apple cloth, Nike showbox or an LV paper bag.

Even I am tempted to buy one.

Why bother, its already sold out.

But what can I actually do with a whistle?

Would you buy the $50 CyberWhistle?

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#startups #business #startupx #growth #success #socialmedia #marketing #entrepreneurship #strategy #elonmusk #cybertruck #cyberwhistle #cyberpunk #tesla #teslanews #elon #hype

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Durwin Ho
Durwin Ho

Written by Durwin Ho

CEO of StartupX | Web3.0, Crypto, DeFi, NFT Enthusiast |HyperX Sustainability Hackcelerator | Startup Weekend Singapore.

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