Yuga labs is doing the basics right.

The multi-billion dollar empire that Yuga Labs has built isn’t rocket science, its just doing the basics right.

Yuga Labs is the company behind the massively successful Bored Ape Yacht Club, Mutant Apes and so many other NFT projects.

Their NFTs are worth hundreds of millions in the market today.

Celebrities own them.

Fans loved them.

They have become the bluechip projects in the NFT world.

Somehow, they haven’t been complacent and sitting on their laurels.

They just launched a new game called Dookey Dash.

Interestingly, while most of the other web3 games are largely luck-based, Dookey Dash will be skill-based.

Guess people will be trying to beat the high score again and again.

Dookey Dash is a skill-based NFT mint from Yuga Labs. Players can compete in an endless running challenge, and those who get the top scores will receive currently undisclosed prizes.

A simple, brainless way to entertain, have fun and engage the community.

“Each of Yuga Labs’ other NFT projects (BAYC, MAYC, etc) has seen a 100%+ increase in sales volume since the announcement.”

Know what’s a “Dookie Dash”?

Urban Dictionary: When you’re running and you have to take a dump so you speed up to make it to a bathroom.

A play on words.

Hence the game is literally about endlessly running.

You gain points and fight your way up a leaderboard.

Yuga will award some prizes and everyone is happy.

“The Bored Ape Yacht Club’s sewer pass netted more than $12.8M in first-day sales volume.”

As of 2022, Yuga Labs is valued at US$4 billion. This is due in large part to the sales of the Bored Ape Yacht Club NFT collection totaling over US$1 billion as well as high value auction sales from their investor, now defunct FTX.

That is what is needed.

That is what a community lives on.

Activity.

Momentum.

Movement.

New ideas and fresh concepts.

Even a spin on old ideas is welcomed.

Does the game need to be exciting and cutting-edge?

Nah.

Just having a constant stream of new activities to keep the community on the edge of their seats will suffice.

Yuga is doing it right.

Those who bet against them, thinking they will fade away after making hundreds of millions from their initial collections, might be thinking twice.

Storytelling and great copy is part of what Yuga is doing right, it adds to the allure of a good brand-building empire.

They are constantly enriching the BAYC and MAYC holders.

Creating a steady and growing FOMO for those who have yet to own one.

What a remarkably interesting strategy indeed.

Remember, the bar is set so low in web3.

You have the top crypto exchanges gambling with users’ deposit.

You have superhero star founders abusing their fame and power.

You have scams, grifts and rugpulls happening daily.

Seriously, it doesn’t take much to stand out, just by doing the basics right.

Founders in web3, builders and makers, focus on the basics.

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Would you like to own an Ape now?

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